Module/Course Description

Course Title: Business Management Communications

Course Code: UU-MNG-1103-UG

Programme: Bachelor of Science in Business, Accounting and Financial Management - BL

Credits: 4.00

Course Description:

Course/Module Description:

This module will provide students with a good working knowledge of the theories, practices and key issues underpinning effective communication management. Additionally, this module provides a unique opportunity for students to learn and practice the theories and techniques how to communicate effectively to business partners.

Course/Module Objectives:

The main objectives of the course are:

  1. To provide knowledge of theories, practices and key issues around the management of communication
  2. To equip students with effective communication management.
  3. To enable students to explore theoretical aspects of communication and to apply effective communication techniques in practice

 

Course/Module Learning Outcomes:

After completion of the course students are expected to be able:

  1. To demonstrate an understanding of how to resource and manage a communications function
  2. To demonstrate an awareness of the role of the communications function within the wider organisation
  3. To describe and analyse the purposes and principles behind different forms of organisational communication
  4. To measure and evaluate the outcomes and impact of a communication(s) activity(ies) within organisational context including an increased awareness of cultural influences on communication and negotiation
  5. To devise and develop strategies for overcoming communication barriers

 

 

Prerequisites: UU-BA-IND100-UG

Prerequisites Categories: Year 1

Typical Module duration: 4.0

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