Module/Course Description

Course Title: Business Ethics and Social Responsibility

Course Code: UU-BBA-3501-UG

Programme: Bachelor of Arts in Business Administration - BL

Credits: 4.00

Course Description:

Course/Module Description:

The course emphasizes the need for a new strategic decision making approach within a firm based on Corporate Social Responsibility. In addition, business ethics is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations. This course is designed to provide students with knowledge of corporate responsible business operations and ethical organizational behavior.

Course/Module Objectives:

The main objectives of the course are:

  1. To demonstrate Theoretical Advances in stakeholder theory, corporate citizenship, public affairs management, corporate governance, business partnerships and corporate philanthropy, Cause Related Marketing, Green Marketing
  2. To identify and assess key ethical issues that face modern business
  3. To analyse real ethical issues through use of ethical theory
  4. To appraise ethical dilemmas from a managerial, individual and societal perspective
  5. To critically assess the ethical environment in which corporations operate, be it the market, international operations or the natural environment, and consider the impact this has upon business behavior and performance

Course/Module Learning Outcomes:

After completion of the course students are expected to be able:

  1. To analyze the concept of Corporate Social Responsibility and to be able to argue for or against the argument that a business has an obligation to all its stakeholders and to identify where a business stands in its corporate citizenship development
  2. To explain why businesses should act ethically, to know the code of ethical conduct as well as the stages of moral reasoning. To be in a position to promote an ethical environment in his/her workplace
  3. To analyze the new pressures on scarce resources and the concepts of sustainable development and green Marketing. To also analyse the role of Marketing to the earth’s ecosystem and corporate governance
  4. To recognize the rights of a company’s stockholders, in alliance with the rights of the company’s employees, customers and all its non-market stakeholders
  5. To develop a Code of Ethics as well as suggest ways of coping with the ethical challenges in a global environment
 

Prerequisites: UU-BA-IND100-UG

Prerequisites Categories: Year 1, Year 2

Typical Module duration: 4.0

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