Module/Course Description

Course Title: The Tourist Behaviour and Culture

Course Code: UU-HOM-2020-UG

Programme: Bachelor of Arts in Tourism and Hospitality Management - BL

Credits: 4.00

Course Description:

Course/Module Description:

This module provides a detailed perspective on the theory and practical elements of tourist behaviour as a central aspect of tourism management. The wider part of the theoretical debate is structured within a framework of changing consumption patterns. The module also focuses on how different patterns of tourist behaviour and consumption impact on the socio-cultural communities. Particular attention will be directed to exploring models of interaction and social exchange as well as an understanding of how tourists and hosts contest particular spatial areas. 

Course/Module Objectives:

The main objectives of the course are:

  1. To offer a detailed perspective on the theory and practical elements of tourist behaviour
  2. To build students’ knowledge of the diverse literatures from a range of disciplines that have informed studies of tourist decision-making, motivation, image-making and behaviour
  3. To focus on how different patterns of tourist behaviour and consumption impacts on the socio-cultural areas
  4. To examine the implications of dynamic patterns of tourism consumption for tourism businesses and destinations.

Course/Module Learning Outcomes:

After completion of the course students are expected to be able:

  1. To demonstrate in written and oral work, a clear understanding of the relationships between tourist decision-making, behaviour and impacts on host communities
  2. To acquire a detailed understanding of how tourist behaviour may be monitored and managed for use in oral and written work
  3. To critically appraise in written and oral settings the importance of a full range of tourist typologies, models of tourist motivation and decision-making and key elements of behaviour
  4. To develop a systematic understanding of the theoretical and practical approaches to the study of host-guest interactions within different destination environments for use in presentation.
 

Prerequisites: UU-BA-IND100-UG

Prerequisites Categories: -

Typical Module duration: 4.0

Return

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties Cookie Policy