Module/Course Description

Course Title: Introduction to Hospitality and Tourism Management

Course Code: UU-HOM-1010-UG

Programme: Bachelor of Arts in Tourism and Hospitality Management - BL

Credits: 4.00

Course Description:

Course/Module Description:

The module is designed to provide a basis and orientation to the hotel and tourism industry with a solid introduction to the key concepts and terminology, stakeholders and relationship, innovation, current trends and management issues, as a foundation for future tourism and hospitality subjects.

Course/Module Objectives:

The main objectives of the course are:

  1. To introduce key concepts and definitions that characterize hospitality sector such as hosting, accommodation etc.
  2. To improve understanding of the components of tourism & hospitality industry
  3. To develop students’ analytical skills to assess tourism impacts on local community
  4. To improve familiarity with current challenges and issues in tourism and hospitality.

Course/Module Learning Outcomes:

After completion of the course students are expected to be able:

  1. To describe the basic characteristics of the main sectors of the hospitality and tourism industries including their interactions as well as demonstrate a conceptual understanding of the nature, diversity and importance of the hospitality and tourism industries
  2. To apply theoretical perspectives and managerial concepts commonly used in relation to managing supply, demand and distribution issues facing the hospitality and tourism sectors
  3. To identify and analyze the key service issues and service innovation trends affecting these industries
  4. To identify the various environmental, economic and socio-cultural impacts often associated with hospitality and tourism sectors and demonstrate a solid understanding of management issues.
 

Prerequisites: UU-BA-IND100-UG

Prerequisites Categories: -

Typical Module duration: 4.0

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