ProgrammesModule: Introduction to Hospitality and Tourism Management
Course Title: Introduction to Hospitality and Tourism Management
Course Code: UU-HOM-1010-UG
Programme: Bachelor of Arts in Tourism and Hospitality Management - BL
The module is designed to provide a basis and orientation to the hotel and tourism industry with a solid introduction to the key concepts and terminology, stakeholders and relationship, innovation, current trends and management issues, as a foundation for future tourism and hospitality subjects.
The main objectives of the course are:
- To introduce key concepts and definitions that characterize hospitality sector such as hosting, accommodation etc.
- To improve understanding of the components of tourism & hospitality industry
- To develop students’ analytical skills to assess tourism impacts on local community
- To improve familiarity with current challenges and issues in tourism and hospitality.
Course/Module Learning Outcomes:
After completion of the course students are expected to be able:
- To describe the basic characteristics of the main sectors of the hospitality and tourism industries including their interactions as well as demonstrate a conceptual understanding of the nature, diversity and importance of the hospitality and tourism industries
- To apply theoretical perspectives and managerial concepts commonly used in relation to managing supply, demand and distribution issues facing the hospitality and tourism sectors
- To identify and analyze the key service issues and service innovation trends affecting these industries
- To identify the various environmental, economic and socio-cultural impacts often associated with hospitality and tourism sectors and demonstrate a solid understanding of management issues.
Prerequisites Categories: -
Typical Module duration: 4.0